The cloud-native Infrastructure-as-Code space is crammed with awesome tools like AWS CloudFormation, Amazon CDK, Terraform, Pulumi, and more - so building an IaC tool to "compete" with those seems a bit haphazard. This tool, we call it the EKS Creation Engine (ECE), started as an internal project that was rapidly matured based on feedback and released as an open-source tool gaining some cult following. This talk goes through the rationale of bucking trends, iterating quickly on developer feedback, and why multi-optioned CLIs can be better than declarative language for IaC use cases.